Back to all projects

Marketing Channel Plan

Help San Francisco Shakespeare Festival by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
San Francisco Shakespeare Festival
San Francisco, CA, USA
San Francisco Shakespeare Festival
Unfollow
Log in to follow
San Francisco Shakespeare Festival
San Francisco, CA, USA

0

Live Projects

10

Matched Projects
2 Followers
Cause
Arts & culture
Skills
Digital marketing Marketing

Posted December 3rd

Share this project:
Marketing Channel Plan

Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
Additional details

We are a small theatre company that provides free Shakespeare in the Park every summer, but we also have a suite of educational offerings that provide income. Covid has basically canceled these educational programs because schools are very topsy turvy. Anyway... we have produced a new set of virtual education programs but we are having problems reaching a target audience--TEACHERS. This is a new audience for us and we need help reaching it.

What we have in place
  • We currently have Facebook Ads set up and running, which should make it easy for you to get started. We also have Several Google Ads up and running, and the ability to provide any other information you need.
How this will help
This project will save us $750 , allowing us to hire more artists and provide free public art to the Bay Area.

We have relied on our same audiences for years, but those ponds are running dry because of the new pandemic world we live in. We need making an audience switch.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
Show more

About the org

San Francisco Shakespeare Festival
Unfollow
Causes
Arts & culture Education
Posted by
Edmund C
Edmund C.

Communications Specialist

Our mission

Founded in 1983, the mission of the San Francisco Shakespeare Festival is to make the works of Shakespeare accessible to everyone, regardless of age, ethnicity, geography, economic status, or level of education. We do this in two main ways: Free Shakespeare in the Park performances every summer, and arts education for young people.

Testimonials

Read the Impact Story
I really enjoyed working with Sabrina. Her mind went places I would have never though of. She concretized her ideas with a formal writeup, which was very helpful. It's great to have a record of our work and her ideas.
Edmund C.
Edmund C.

Communications Specialist

Marketing Channel Plan Project

It was a pleasure working with Edmund. He clearly explained what he needed and gave me feedback on the effectiveness of the marketing plan.
Sabrina H.
Sabrina H.

Volunteer

The pixel