Visual Brand Guide

Help The Arts Center in Orange provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The Arts Center in Orange
Orange, VA, USA
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The Arts Center in Orange
Orange, VA, USA

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Posted December 1st

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Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We are hoping to unify our brochures, manuals and other communication in the use of a visual brand/ style guide.

What we have in place
  • We currently have a new logo and specific ideas toward our guide, which should make it easy for you to get started. We also have energy and enthusiasm, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to dedicate the personnel to meeting the needs of our community through a STE(A)M bus and Christmas projects for school kids.

In presenting professional documents to donors and our community, we will communicate that we are an organization of artists and for artists.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Arts Center in Orange
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Our mission

The Mission of The Arts Center In Orange is to increase the quality of life in our community by promoting an appreciation for fine contemporary arts in diverse styles and ideologies; a forum to promote artistic excellence; scholarship and education; a venue for artists and artisans to work, teach, exhibit and sell work; and a place for the community to learn skills, and to participate in and enjoy the arts.

Testimonials

Max took a very complicated project, broke it down into bit sized pieces and worked with me on a thousand different ideas, helping me to focus on exactly what we wished to convey in our style guide. He was incredibly patient and very flexible as we honed in on our image. Creative, understanding, patient, good-natured, punctual, communicative: Max is a hard worker who seeks to take a thought, turn it into an ideal, then create graphics to go with it. Thank you, Max, for helping out The Arts Center In Orange!
Siobhan M.
Siobhan M.

Programs Manager

Visual Brand Guide Project

This project is one of the best things I have ever produced as a graphic designer! I enjoyed collaborating with Siobhan as we discussed on how the content should reflect to upcoming artists working on the brand through any medium! Therefore, I would recommend anyone to work with her and the Orange Art Center whenever they need something to be made.
Max T.
Max T.

Volunteer

The pixel