Copywriting

Help E.O. Wilson Biodiversity Foundation express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
E.O. Wilson Biodiversity Foundation
Durham, NC, USA
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E.O. Wilson Biodiversity Foundation
Durham, NC, USA

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Posted November 23rd

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We need a Wikipedia entry for the E.O. Wilson Biodiversity Foundation. We are looking for someone with experience writing these entries successfully to meet Wikipedia guidelines.

What We Have In Place
  • We currently have document containing history, projects, and other details, which should make it easy for you to get started. We also have other content pieces, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to gain a presence on one of the most visited information sites on the web.

Our organization is working to expand its reach to new audiences. Wikipedia is a highly trafficked site used by people who want to learn more about a topic, and would give us another landing location for people to find out more about the organization and what we do.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

E.O. Wilson Biodiversity Foundation
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Our Mission

The E.O. Wilson Biodiversity Foundation fosters a knowing stewardship of our world through biodiversity research and education initiatives that promote and inform worldwide preservation of our biological heritage. This work is driven primarily through our Half-Earth Project.

What We Do

The Half-Earth Project is an initiative of the E.O. Wilson Biodiversity Foundation that is: 1) driving the research needed to better understand and care for our world, 2) providing leadership to guide conservation efforts, and 3) engaging people to participate broadly in the transcendent goal to conserve Half-Earth.

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