Email Marketing System Set Up

Help Ingham Health Plan Corporation make their email communications more efficient by setting them up with an email marketing software.
Ingham Health Plan Corporation
Lansing, MI, USA
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Ingham Health Plan Corporation
Lansing, MI, USA

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Posted November 20th

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Project details

What we need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional details

Someone to design email templates that are easy to update in Mailchimp.

What we have in place
  • We currently have ideas for the newsletter and access to Canva Pro., which should make it easy for you to get started. We also have someone dedicated to maintaining the newsletter, and the ability to provide any other information you need.
How this will help
This project will save us $3,640 , allowing us to provide our uninsured members with more essential medical services.

Our newsletter will go out to providers, members, and the community. With topics varying by group. We've never had a good way to communicate with all of these groups in an efficient way and this would radically improve our awareness.

Project plan

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Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
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Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About the org

Ingham Health Plan Corporation
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Posted by
Treya D.

Outreach and Enrollment Specialist

Our mission

The mission of the Ingham Health Plan Corporation is to act as a vehicle to provide access to organized systems of health care and improve the status of uninsured persons.

Testimonials

Alice was such an asset. She really got me motivated to work on email marketing and offered a great deal of technical support. Alice is a strong communicator with a desire to help nonprofits. I would really recommend her!
Treya D.
Treya D.

Outreach and Enrollment Specialist

Email Marketing System Set Up Project

(No testimonial has been submitted by Alice)
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