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Social Media Content Calendar

Help Ingham Health Plan Corporation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Ingham Health Plan Corporation
Lansing, MI, USA
Ingham Health Plan Corporation
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Ingham Health Plan Corporation
Lansing, MI, USA

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted January 11th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have access to Canva pro and three social media accounts, which should make it easy for you to get started. We also have logos and past content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide more essential medical services for our uninsured members.

We have a team of volunteers that need guidance. They are all college students, there are six of them. I believe they would benefit greatly from having professional assistance.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Ingham Health Plan Corporation
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Cause
Health & nutrition
Posted by
Treya D
Treya D.

Outreach and Enrollment Specialist

Our mission

The mission of the Ingham Health Plan Corporation is to act as a vehicle to provide access to organized systems of health care and improve the status of uninsured persons.

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