Help Conscious Alliance enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Conscious Alliance
Denver, CO, USA
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Conscious Alliance
Denver, CO, USA


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Posted November 20th

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We have a complete draft of our 2020 Annual Report and we know the parameters of the report (page limit, necessary components, spacing), but I would like coaching and suggestions on how to improve the stories to be more heart- warming, inspiring, interesting, and compelling.

What We Have In Place
  • We currently have a full draft of the annual report, which should make it easy for you to get started. We also have the parameters and know the feeling we want to convey, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to feed more people in need.

2020 shifted how we work and we fed more people than ever. We also gained new supporters (a bit of a new audience will be reading our report), and without fundraising events, it is even more critical to keep everyone engaged and informed through this report. This is my 5th year writing the report and I'm ready/our audience is ready for new words and phrases. At the end of the day, a compelling inspiring heart-warming annual report allows us to feed more people in need.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Conscious Alliance
Posted by
Kathryn B.

Program Director

Our Mission

We are a movement of artists, musicians, food makers, and music lovers on a mission to end hunger in vulnerable communities nationwide. Our alliance empowers people to make a tangible difference in the lives of underserved communities.

What We Do

Founded in 2002, Conscious Alliance is a national nonprofit based in Boulder, Colorado that brings healthy food into underserved communities, feeding kids and families who need it most. Their work empowers young people to get involved by mixing passion for music with opportunities to make a positive impact.

Through 'Art That Feeds' Food Drives at concerts, and large-scale donations from food brands, Conscious Alliance brings healthy food to communities across the U.S. What began as a grassroots food drive at a local show has grown into a national movement -- providing more than 5.5 million meals, to date.


Jakob was amazing to work with! I needed a refresh on my writing for our Annual Report and his suggestions were exactly what I needed. We zoom connected to get started and then he did research on our org. He learned our style and reflected that style back while also upgrading my writing. I'm so impressed. He asked great questions, checked in a few times but otherwise worked his magic. He was timely and considerate. I wouldn't hesitate to work with him
Kathryn Burleson
Kathryn B.

Program Director

Storytelling Project

What a fantastic organization! So pleased to be able to rework their story and I'm excited to see what they do in 2021! Kathryn made it really easy to understand what Conscious Alliance is about and find the keys to unlock their story.
Jakob Robinson
Jakob R.


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