Logo Design & Visual Brand Identity

Help Generation Success elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Generation Success
New Orleans, LA, USA
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Generation Success
New Orleans, LA, USA


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Posted November 20th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have been in business since 2015, but I am not sure that we have capitalized on marketing effectively. I would like to look at our brand, logo, and determine if we need to move in another direction or if we are good where we are.

What We Have In Place
  • We currently have A website, logo, and some marketing materials, which should make it easy for you to get started. We also have Impact reports, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put more money and resources into programming for communities and schools.

We need to move, strategically, into our next phase since we have switched our processes post Covid19. Further, we want to attract board members, donors, and additional families to our services.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Generation Success
Our Mission

Our mission is to move beyond traditional education and wrap students in a holistic and equitable environment that partners individualized academic teaching and learning with social-emotional supports. We meet the needs of all students in our community and make achievement, inclusivity, and growth the norm, rather than the exception.

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