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Logo Design & Visual Brand Identity

Help The Innocent Convicts elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Innocent Convicts
Boston, MA, USA
The Innocent Convicts
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The Innocent Convicts
Boston, MA, USA

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Cause
Justice & Legal Services
Skills
Graphic Design

Posted November 24th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have an existing design, which should make it easy for you to get started. We also have a staff member on ground, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to help more victims of wrongful conviction.

This project would help enhance our brand identity and effectively convey our purpose.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The Innocent Convicts
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Causes
Justice & Legal Services Civil Rights Human Services
Posted by
OO
Osagie O.

Founder

Our Mission

The mission of The Innocent Convicts is to bring attention to the plight of victims of wrongful imprisonment, and call for the unconditional release of all innocent defendants.

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