Google Ads Set Up

Help Village HopeCore International make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Village HopeCore International
Stockton, Kenya
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Village HopeCore International
Stockton, Kenya

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Posted January 19th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We currently have written content for all of our programs, which should make it easy for you to get started. We also have a marketing director that will work side by side you, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to gain more access to new supporters

This project is important because our program is doing incredible work in Kenya for the last 20 years and we are looking forward to expand our support base

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Village HopeCore International
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Posted by
Ariane R.

Director of Public Health Program Development

Our Mission

Transforming lives through enterprise, health, and education. We promote the alleviation of poverty in Kenya, East Africa, by providing micro loans, business education, health education, and health support with an emphasis on HIV/AIDS, malaria, and mother/child wellness programs.

What We Do

HopeCore is dedicated to fostering integrated social and economic development in rural communities in Kenya and Africa.

Our goal is to enable and empower members of rural African communities by providing microloans, business education, health education, and support to the school children, teachers, and parents of our partner schools, loan recipients, and the community as a whole.

Our programs help the people of Kenya by providing them not only with education and training for personal development, but also with an entrepreneurial and health-oriented mindset that will give them confidence in their abilities to build a stronger future for the citizens of Kenya – family by family, group by group, and village by village.

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