Search Engine Optimization Audit

Help Queen of Hearts Therapeutic Riding Center, Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Queen of Hearts Therapeutic Riding Center, Inc.
Mira Loma, CA, USA
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Queen of Hearts Therapeutic Riding Center, Inc.
Mira Loma, CA, USA


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Posted November 13th

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are currently updating our website and we want to deliberate in what we say. We would like an audit, advice, and help using key words and setting up step-by-step guidelines for new volunteers to be able to update and continue the process when their predecessors move on.

What We Have In Place
  • We currently have a Google Analytics account set up but not used, which should make it easy for you to get started. We also have our website using WordPress, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to spend more time on where our expertise lies, serving persons with special needs through equine therapy and less time at our desks trying to reinvent the wheel each time a skilled volunteer moves on.

We have limited resources and the first marketing suggestion in our marketing strategy is to have our SEO analyzed and obtain suggestions for better optimization for the best bang for our lack of bucks. Having a step-by-step guide will help our continuity in training volunteers who come and go.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Queen of Hearts Therapeutic Riding Center, Inc.
Posted by
Robin K.

Founder/Executive Director

Our Mission

Queen of Hearts Therapeutic Riding Center's mission is to improve the bodies, minds, spirits, and quality of life of persons with physical and/or developmental disabilities and/or mental illnesses through equine-assisted activities and therapies.

What We Do

Queen of Hearts Therapeutic Riding Center, Inc. s a unique equine therapy program which offers a supportive environment for the development of children and adults with disabilities who live in and around the Inland Empire. Personal strengths are emphasized while physical, mental and emotional disabilities are offset through the association with the horse. Session plans are constructed which focuses on each individual's abilities not his/her disabilities. We offer a variety of horse-related activities including: adaptive/therapeutic horseback riding, equine-assisted learning, equine-assisted psychotherapy, and leadership programs through horsemanship. Through these activities, clients realize many benefits such as greater confidence, self-awareness, self-esteem, balance, muscle strength and control, and cardiovascular fitness.

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