Search Engine Optimization Audit

Help Detroit Food Academy assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Detroit Food Academy
Detroit, MI, USA
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Detroit Food Academy
Detroit, MI, USA


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Posted November 13th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are seeking SEO optimization support for our non-profit's earned revenue website hosting products created by our youth chef' We'd love help optimizing the SEO of this site and the product pages.

What We Have In Place
  • We currently have a functional, live site, which should make it easy for you to get started. We also have a Google Analytics account, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to devote more resources towards programming.

This project will help us to boost online sales of our students' products, supplying sustainable revenue to the organization while offsetting the cost of running our food entrepreneurship programs and paying youth.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Detroit Food Academy
Our Mission

Detroit Food Academy is a youth leadership program that inspires young Detroiters to grow as leaders through the power of food entrepreneurship.

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