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Website Copywriting

Help Teatro del Pueblo improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Teatro del Pueblo
Saint Paul, MN, USA
Teatro del Pueblo
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Teatro del Pueblo
Saint Paul, MN, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing Writing

Posted November 3rd

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We want to complete the website visual redesign, which requires this project to be completed! I do not know much about what website copywriting is, but I am excited to learn.

What we have in place
  • We currently have a marketing style guide and a new UX experience map, which should make it easy for you to get started. We also have lots of enthusiasm, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to hire an additional artist to work on our upcoming podcast.

Having a website that clearly articulates our calls to action will help us increase our audience and volunteer base.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Teatro del Pueblo
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Causes
Arts & culture Diversity & inclusion
Posted by
Teatro del Pueblo S
Teatro del Pueblo S.

Marketing Coordinator

Our mission

To promote cultural pride in the Latinx community and to develop and support Latinx talent, while educating the community at large about Latinx culture and cultural diversity in the arts.

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