Email Marketing Copywriting

Help Birth In Color engage their community with an email series that gets their message across in a clear and compelling way.
Birth In Color
Richmond, VA, USA
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Birth In Color
Richmond, VA, USA

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Posted November 1st

Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
What we have in place
  • I would like to have a email campaign setup to go out to clients weekly.
How this will help
This project will save us $3,002 , allowing us to maintain visibility.

This will allow visibility for the organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Birth In Color
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Our mission

Our mission is to champion maternal and reproductive justice, guided by principles of equity and compassion. We stand united in our commitment to dismantling systemic disparities in maternal and infant health that result from structural and institutional racism.

What we do

Birth In Color is a Richmond, Virginia-based nonprofit organization dedicated to reproductive justice and providing essential maternal health support to Black and Brown bodies.

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