Email Marketing Copywriting

Help New Horizons Supported Services, Inc. engage their community with an email series that gets their message across in a clear and compelling way.
New Horizons Supported Services, Inc.
Upper Marlboro, MD, USA
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New Horizons Supported Services, Inc.
Upper Marlboro, MD, USA

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Posted October 14th

Email Marketing Copywriting

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We need assistance with a year-end fundraising campaign, possibly combined with Giving Tuesday. Our year-end campaign is usually combined with our holiday card which we will not be sending out this year due to the costs associated with printing and mailing the cards and the loss of revenue caused by COVID-19.

What We Have In Place
  • We currently have a database set up in Constant Contact, which should make it easy for you to get started. We also have program brochures, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to keep our programs running during COVID-19.

We are in need of finding new ways to engage our donors and encouraging them to donate to the agency.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

New Horizons Supported Services, Inc.
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Posted by
Ellen H.

Director of Marketing and Development

Our Mission

To be a person-centered organization, designed to support and empower participants with varying disabilities and to maximize their potential for independence and inclusion in the community both vocationally and socially.