Storytelling

Help Marin Center for Independent Living enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Marin Center for Independent Living
San Rafael, CA, USA
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Marin Center for Independent Living
San Rafael, CA, USA

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Posted October 13th

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

I would like help writing a compelling annual appeal letter showcasing our accomplishments during covid.

What We Have In Place
  • We currently have a rough cut video and ad showcasing our accomplishments, which should make it easy for you to get started. We also have a website, FB page, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to serve additional older adults and people with disabilities in Marin. We have witnessed a huge increase in need since the onset of covid.

We have had to cancel three major fundraising events this year due to covid resulting in a loss of revenue of approximately $500,000. Generally our annual appeal is a soft approach with a holiday card with a handwritten note. This year I need something more compelling showcasing our covid work and the need for our benefactors loyalty and support. Last year, our annual appeal brought in about $56,000

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Marin Center for Independent Living
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Posted by
Kathleen W.

Director of Development

Our Mission

To assist persons with all types of disabilities to achieve their maximum level of sustainable independence as contributing, responsible and equal participants in society.

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