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Social Media Content Calendar

Help The Empty Stocking Fund get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The Empty Stocking Fund
Atlanta, GA, USA
The Empty Stocking Fund
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The Empty Stocking Fund
Atlanta, GA, USA

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Cause
Education
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Digital marketing Social media

Posted October 13th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We currently have social media platforms but are not using them to their full potential. We would like to engage with a social media strategist that is familiar with Canva and all social media platforms.

What we have in place
  • We currently have Facebook, Instagram, and Twitter set up, which should make it easy for you to get started. We also have a webpage where you can review our mission, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide educational and holiday gift items to more underprivileged children in metro Atlanta.

We are a small nonprofit (only 4 full-time employees) that would like to use our social media outlets to expand our marketing and fundraising capabilities.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

The Empty Stocking Fund
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Causes
Education Human services
Posted by
Missy R
Missy R.

Director, Corporate & Foundation Gifts/Volunteers

Our mission

The Empty Stocking Fund empowers metro Atlanta parents and guardians of children in living in poverty by providing them with an opportunity to give their children gifts during the holidays. We also provide necessary school supplies to local teachers and students of Title 1 schools throughout the year.

What we do

The Empty Stocking Fund has been bringing joy to the lives of underprivileged children since 1927. We have been serving our community during the holidays for 92 years and last year we began operating the Kids In Need school supply distribution.

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