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Social Media Content Calendar

Help Baltimore Hunger Project get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Baltimore Hunger Project
Cockeysville, MD, USA
Baltimore Hunger Project
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Baltimore Hunger Project
Cockeysville, MD, USA

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4 Followers
Cause
Human services
Skills
Digital marketing Social media

Posted October 7th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have active Facebook and Instagram accounts, which should make it easy for you to get started. We also have hundreds of pictures, several ideas, and the ability to provide any other information you need.
How this will help
This project will save us $1,550 , allowing us to focus our resources on providing food for the thousands of food insecure children in our community.

Baltimore Hunger Project and it's mission, to eliminate the growing problem of weekend childhood hunger, is best seen through pictures, stories, and short videos on social media. This is the most tangible and heartwarming way to let our donors know the impact of their dollars.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Baltimore Hunger Project
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Cause
Human services
Posted by
Lynne K
Lynne K.

Executive Director

Our mission

Baltimore Hunger Project is dedicated to eliminating the growing problem of weekend childhood hunger by feeding bodies and minds. We are bridging the gap between Friday and Monday by consistently providing weekend food packages to children identified as food insecure, in a compassionate and dignified manner. We raise awareness about the effects of hunger by establishing partnerships with community members, other organizations, and decision makers.

Testimonials

Read the Impact Story
Caroline was an amazing partner. Her Social Media Content Calendar was top notch. She was incredibly detail oriented and presented me with a comprehensive document outlining the next two months with creative posts for Baltimore Hunger Project. I highly recommend her and would love to work with her again!
Lynne K.
Lynne K.

Executive Director

Social Media Content Calendar Project

Lynne was a delightful partner who was responsive and communicative about her goals and needs for this project. Getting her feedback throughout the process was very helpful.
Caroline O.
Caroline O.

Volunteer

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