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Logo Design & Visual Brand Identity

Help The Welman Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Welman Project
Fort Worth, TX, USA
The Welman Project
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The Welman Project
Fort Worth, TX, USA

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Education
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Graphic design

Posted January 28th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Hi! We just turned five years old, and we're launching new programs in a new space this year, so it feels like the perfect time to get a new look! We're thinking we'd like a distinct icon that could stand alone, alongside our org name, or next to a program name, but we'd really love your professional opinion on the best way to build our brand. We have big dreams for the future and know that brand recognition is a vital part of successful growth. Thanks for considering joining Team Wellie!

What we have in place
  • We currently have a well-defined style, and colors and fonts we're happy with, but we're also open to suggestions. Our vibe is playful but not cutesy - even though we work in education, we steer clear of things like apples and pencils with eyes. We have examples of logos we like, current marketing materials, and a key messaging document to guide the design.
How this will help
This project will save us $4,817 , allowing us to operate our free supply store for teachers for two months with those funds. In that time, we'll serve hundreds of educators and distribute over $200,000 worth of goods to our local schools!

We're expanding to include a low-cost, eco-friendly retail store, community workshop space, and tool library. Not only will this space bring the joy of creative reuse to the whole community, it will also serve to fund our mission to give free supplies to teachers! It's important that we get the branding right so that we can engage with a new audience and ensure that this growth is a success. Our new location is on a busy street, so we have a great chance to market through eye-catching signage!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Welman Project
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Causes
Education Arts & culture Environment
Posted by
Taylor W
Taylor W.

Co-Founder & Executive Director

Our mission

The Welman Project is on a mission to fill a classroom, not a landfill. Through creative repurposing of surplus business waste, we give teachers the tools and support they need to provide vital hands-on learning opportunities to every student.

What we do

Our programs include:

- A teacher warehouse full of unlimited free materials and curriculum-enhancing creative reuse ideas
- A retail store for makers and families to get affordable arts and craft supplies and support local artists
- A makerspace with tools and workshops that empower everyone to explore their creativity.

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