This project will help KUA better reach our target audiences and streamline management/use of our website/blog channels and increase efficiency/effectiveness of our messaging and outreach/educational efforts. It will help us identify what content to revise/update and how to best to use these tools/platforms in achieving our communications goals.
KUA is an innovative, community-based initiative for protecting, restoring and caring for Hawaii. Our unique native species, ecosystems and island way of life in Hawaii are deeply interconnected, and are at the heart of what makes these islands "home." We believe large-scale change happens only when connected, caring communities of people move together. Together with our partners, KUA is growing a grassroots, islands-wide movement for nature, people, culture and justice.
KUA means back, or backbone. Together, we are building a "backbone organization" that supports creative and collective community-based solutions to problems stemming from environmental degradation in Hawaii. When communities can come together, we can tackle increasingly complex problems, support each other, and leverage more resources for our work.