Website Audit

Help Kua'aina Ulu Auamo (KUA) assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Kua'aina Ulu Auamo (KUA)
Kaneohe, HI, USA
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Kua'aina Ulu Auamo (KUA)
Kaneohe, HI, USA


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Posted October 20th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What We Have In Place
  • We can also share our Communications Strategy Plan and a Report on Content Strategy detailing audiences & goals.
How This Will Help
This project will save us $4,762 , allowing us to dedicate those consultation resources along with staff time to other advocacy/fundraising/operations efforts.

This project will help KUA better reach our target audiences and streamline management/use of our website/blog channels and increase efficiency/effectiveness of our messaging and outreach/educational efforts. It will help us identify what content to revise/update and how to best to use these tools/platforms in achieving our communications goals.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Kua'aina Ulu Auamo (KUA)
Our Mission

KUA is an innovative, community-based initiative for protecting, restoring and caring for Hawaii. Our unique native species, ecosystems and island way of life in Hawaii are deeply interconnected, and are at the heart of what makes these islands "home." We believe large-scale change happens only when connected, caring communities of people move together. Together with our partners, KUA is growing a grassroots, islands-wide movement for nature, people, culture and justice.

What We Do

KUA means back, or backbone. Together, we are building a "backbone organization" that supports creative and collective community-based solutions to problems stemming from environmental degradation in Hawaii. When communities can come together, we can tackle increasingly complex problems, support each other, and leverage more resources for our work.

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