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Logo Design & Visual Brand Identity

Help Financial Health Pathways elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Financial Health Pathways
Austin, TX, USA
Financial Health Pathways
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Financial Health Pathways
Austin, TX, USA

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Cause
Community & economic development
Skills
Graphic design

Posted March 1st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo, color palette, which should make it easy for you to get started. We also have a brochure, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Engage better with our community and communicate fully on what we do.

We have grown as an organization and we need to communicate better to our constituents. It is very important t visually convey our mission and purpose so that we can engage with our stakeholders more effectively.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Financial Health Pathways
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Causes
Community & economic development Education Human services
Posted by
Lourdes Z
Lourdes Z.

Executive Director

Our mission

FHP is a community-centered organization focused on improving the financial health of Texans. We advocate on behalf of the under-served and provide them with education and resources to achieve financial freedom.

Testimonials

Read the Impact Story
Humaira is such an amazing, patient and thoughtful designer. She was extremely responsive and carefully listened to all our ideas. She was a joy to work with and we are extremely grateful to her. I highly recommend working with her. She is truly a gem!
Lourdes Z.
Lourdes Z.

Executive Director

Logo Design & Visual Brand Identity Project

It was a pleasure to work with Financial Health Pathways of Texas. Not only did Lourdes Zinago had a clear vision of what she wanted in the new logo for her organization, she also gave me the creative freedom to design it. She was open to suggestions as well, and as a result, we both got what we wanted. I am proud of the new logo identity for FHP and enjoyed the whole process.
Humaira M.
Humaira M.

Graphic Designer

The pixel