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Google Ads Set Up

Help Side by Side Brain Injury Clubhouse, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Side by Side Brain Injury Clubhouse, Inc.
Stone Mountain, GA, USA
Side by Side Brain Injury Clubhouse, Inc.
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Side by Side Brain Injury Clubhouse, Inc.
Stone Mountain, GA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted January 5th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We tried to apply for a google ad grant and got lost in the process! We'd love to start fresh with the process because having Google Ad grants would greatly improve our web traffic. Last year, we had a group donate a redesign of our website, we're in the process of getting volunteer photographers to help us refresh the images and we think now is a great time to try again.

What we have in place
  • We currently have new website design and a G suite account, which should make it easy for you to get started. We also have a dedicated staff member to support this project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to put more of our resources toward supporting adults with brain injuries from across Atlanta.

The more people that visit our site, the more we have a chance to positively impact people with brain injuries and their families. We want to become a virtual space for survivors, caregivers and rehabilitation professionals can get resources and feel a sense of community.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Side by Side Brain Injury Clubhouse, Inc.
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Cause
Human services
Posted by
Alexis T
Alexis T.

Resource Development Director

Our mission

Side by Side Brain Injury Clubhouse advances the long-term well-being of people with brain injury-related disability and their families through skills development, support and advocacy.

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