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This project was completed on Nov 5, 2020
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Matched with Danielle C.
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See the Impact story
Marketing Channel Plan
Spicy Green Book
Marketing Channel Plan
Project details
What we need
- Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
- A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
- Note: This project does not include content creation or account set up
What we have in place
- We currently have have a staff of volunteers to create this content, which should make it easy for you to get started. We also have a press release and other supporting press coverages, and the ability to provide any other information you need.
How this will help
This project will save us $1,500 , allowing us to to provide a higher quality of promotion to the black-owned business we aim to help.
As a nonprofit focused on content creating for our black-owned businesses it is important that we have clear direction and actionable steps on how to best expand and engage our audience.
Project plan
Posted by
Danilo B.
Founder and Executive Director
Our mission
Our mission is to empower Black-owned food and drink businesses to compete and thrive in the marketplace. We connect customers with these businesses, making it easy for them to participate in what we like to call the 'Intentional Economy'. Our work enables people to enjoy fantastic food while using their buying power to create a more equitable society.
By providing professional creative services free of charge through a legion of passionate volunteers, we get these businesses online and in front of customers. In doing so, we are building substantive relationships and social trust within communities and creating a more equitable society.
What we do
Spicy Green Book provides a wide variety of professional services to Black-owned food and drink business owners. These include online marketing and advertising, content creation, photography and videography, business development education, and more.
We do this by getting to know these business owners, understanding their most pressing needs, and fulfilling those needs by pairing them with qualified professional volunteers. Our growing group of volunteers welcomes everyone who wants to spark positive change.
Testimonials
Danielle was very professional and was willing to jump into helping out our organization. Very skilled.
(No testimonial has been submitted by Danielle)
