Search Engine Optimization Audit

Help MAB Community Services assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
MAB Community Services
Brookline, MA, USA
Unfollow
Log in to follow
MAB Community Services
Brookline, MA, USA

0

Live Projects

4

Matched Projects
2 Followers

Posted September 9th

Share this project:

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have access to the director of communications, which should make it easy for you to get started. We also have 3 recently launched WordPress websites with Google Analytics, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to spend more on social media advertising.

We are looking to expand our visibility online and develop better brand awareness and knowledge of our programs and services.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
Show more

About the org

MAB Community Services
Unfollow
Posted by
Paul T.

Director of Communications and Marketing

Our mission

MAB Community Services has been working in Massachusetts communities for more than 100 years. Founded in 1903 as the Massachusetts Association for Promoting the Interests of the Adult Blind, MAB was the first social service agency in the United States dedicated to serving individuals who are blind or visually impaired. Today, MAB's mission has expanded to address the needs of adolescents and adults with cognitive and developmental disabilities. We work with individuals with disabilities to eliminate barriers and create opportunities so that they can live independent, full and satisfying lives. Our motto: “With the right support anything is possible!”

What we do

MAB’s three core program divisions include:
-Adult Disability Services (ADS) has offices in Allston where we offer an array of vocational and day supports to more than 100 adults with developmental disabilities. ADS also provides residential support; 18 group homes are located throughout Boston and surrounding communities, including a special residence for five young adults who live independently in the community.

-The Ivy Street School in Brookline provides educational, clinical and residential services to approximately 45 adolescents a year who are diagnosed with autism, traumatic brain injury, or who have other neurological or behavioral disorders, helping them to gain the educational, functional and vocational skills necessary to successfully transition to adult life. Our small size means that students and families receive personalized, in-depth attention from our educators, clinicians, and staff. Ivy Street is licensed by the MA Department of Elementary and Secondary Education and is a Chapter 766-approved private special education program.

-The Massachusetts Association for the Blind and Visually Impaired (MABVI) works across the state, with offices in Brookline and Worcester. MABVI primarily serves older adults, the most vulnerable and fastest-growing group of people who are losing their vision. As the baby boomer generation ages, the number of people with uncorrectable vision loss is expected to double by 2030. MABVI offers a robust set of vision rehabilitation services including: access to specialized low vision eye clinics through formal partnerships with eye physicians; in-home occupational therapy and training; orientation and mobility training; peer empowerment support groups; 1:1 personalized volunteer assistance; adjustment counseling referrals; and an innovative assistive technology training program. MABVI has a proven record of addressing the role of vision loss and vision rehabilitation in helping seniors retain their independence with a goal of remaining in their own homes. Services are especially important for those older adults who have recently acquired vision loss, and can benefit from learning adaptive strategies and coping skills so they can continue to live safe, independent and active lives.
MABVI also has expertise in athletic programming for individuals who are blind or visually impaired (B/VI), having managed one of the largest B/VI teams for 25 years. As part of our efforts to raise funds for MABVI through the Boston Marathon, we coordinate race services for B/VI athletes, recruit/train sighted running guides, coordinate a junior race program for youth who are B/VI, and consult on a local and national level to create more B/VI race divisions. An outgrowth of this work is: United in Stride (www.unitedinstride.com), a tool for pairing B/VI runners and sighted guides. For individuals who are blind or visually impaired, finding the right running partner can be challenging, but incredibly rewarding. This unique website enables athletes to register and search anywhere in North America for guides.

Testimonials

(No testimonial has been submitted by Paul)
MAB is a great cause and Paul is great!
Shobha V.
Shobha V.

Volunteer

The pixel