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Facebook Ads Set Up

Help Afro Urban Society promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Afro Urban Society
Oakland, CA, USA
Afro Urban Society
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Afro Urban Society
Oakland, CA, USA

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Cause
Arts & culture
Skills
Digital advertising Digital marketing

Posted October 16th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are launching a fundraising campaign and an online art and culture festival in the next month, and in November, and we need all modes activated.

What we have in place
  • We currently have A dedicated staff member committed to the project, which should make it easy for you to get started. We also have An existing Facebook account, estimated budget for advertisi, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to Support and commission over 100 creatives of African descent in the next 4 months.

We have been consistently building our social media presence, which has been a key place for or community to find refuge and joy in these times that are increasingly grating for people of African descent. At this crucial stage where we have a big online Afro Urban festival and many accompanying programs and fundraising campaign, we need to keep a consistent message flow, so that our organization can be in service to our local and global audience.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Afro Urban Society
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Causes
Arts & culture Community & economic development Diversity & inclusion
Posted by
Nkeiruka O
Nkeiruka O.

Executive Artistic Director

Our mission

Afro Urban Society is a creative community committed to sustaining the resiliency, interconnection and unique artistic and cultural expressions and contributions of people of African descent in urban settings around the world.

The pixel