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Social Media Audit

Help Literacy Council Of Montgomery County, Maryland assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Literacy Council Of Montgomery County, Maryland
Rockville, MD, USA
Literacy Council Of Montgomery County, Maryland
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Literacy Council Of Montgomery County, Maryland
Rockville, MD, USA

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Education
Skills
Social media

Posted August 24th

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We are pretty established with our current social media (Twitter, Instagram, LinkedIn), but with our changing focus, we want to make sure our messages portray that.

What we have in place
  • We currently have established social media pages, which should make it easy for you to get started. We also have a fairly good grasp on using social media, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to promote all of the different aspects of our organization and the services we offer.

Our organization is well known for one thing: tutoring ESOL learners. But we do so much more. We are hoping that a new set of eyes can help us show that we do so much more than that.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Literacy Council Of Montgomery County, Maryland
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Causes
Education Community & economic development Human services
Posted by
AF
Ashley F.

HR/Operations Manager

Our mission

To advance social and economic equity for under-served adults through academic instruction and workforce development.

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