Copywriting

Help Rehabilitation Through the Arts express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Rehabilitation Through the Arts
Purchase, NY, USA
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Rehabilitation Through the Arts
Purchase, NY, USA

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Posted August 17th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are looking to create 4-5 blog posts for our site around the keyword "Recidivism", we will provide some possible topics. These articles should be crafted following the latest recommendations for keyword content. It's okay if you are unfamiliar with creating content specifically for SEO purposes, as it is a very simple set of rules to follow, which we can provide you with.

What We Have In Place
  • We currently have a wealth of resources on recidivism, which should make it easy for you to get started. We also have full support from RTA's operational team, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on what we do best- bringing highly immersive arts programs to prisons to help our graduates emerge empowered, exceptional and ready to inspire at home, at work and in their communities.

There are a lot of people talking about the injustices of a society that incarcerates too many, keeps people in prison for too long, and re-incarcerates more than 60% of those released. We need to get the word out on RTA's amazing 25yr success working to break this cycle. These articles will help us to begin the process for a top 3 ranking on "recidivism," which would bring RTA a new level of exposure.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Rehabilitation Through the Arts
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Our Mission

RTA uses the transformative power of the arts to help people in prison develop skills to unlock their potential and succeed in the larger community.

What We Do

For the past 24 years, RTA has brought highly immersive, "behind-the-walls", theater-arts programs to maximum-security prisons such as Sing Sing in NY and transformed many lives and families in the process. RTA alumni have a recidivism rate of 7%, far below the national average of 60%, which is the basis of an academic study that RTA is currently exploring with Duke University.

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