Communication Materials Audit

Help Music crossroads Malawi refresh their communications materials to ensure consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice.
Music crossroads Malawi
Lilongwe, Malawi
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Music crossroads Malawi
Lilongwe, Malawi

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Posted August 12th

Communication Materials Audit

Project details

What we need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
Additional details

I need a marketing strategy that will inform the masses of my organisation's existence.
To increase visibility and in turn increase income and revenue for sustainability.

What we have in place
  • We currently have content, which should make it easy for you to get started. We also have a four year business plan that we are following, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to train staff in capacity building in the areas of specialization and for the project's sustainability.

The marketing strategy will help to reach many potential clients in the next 3 years. It will help increase 70% revenue of our annual budget. for sustainability.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as any messaging guidelines or fact sheet
1
Milestone 1: Analysis & Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About the org

Music crossroads Malawi
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Our mission

Empowering young people through music and creative arts

What we do

Music Crossroads is a non-profit organisation which uses the power of music education, professional training, live performances, vocational training and promotion of young talents to provide opportunities and empower youths. We work to develop the music education sector and non-formal education, music industry in the culturally rich Malawi . The organisation was initiated in 1995 by Jeunesses Musicales International as a project organising annual festivals, international band tours, and training for young talents in Malawi, Mozambique, Tanzania, Zambia and Zimbabwe.
With this vision we created an academy established in Malawi, Zimbabwe and Mozambique, Music Crossroads aims to empower young musicians by providing them with an accessible,affordable and innovative music education program as well as the necessary tools for a career within the music industry and vocational skills. We are proud to announce that we are now one of the biggest and most exciting cultural development initiatives in Africa, involving more than 200,000 young musicians and reaching more than a million listeners in southern African region. Music crossroads Malawi is situated in densely populated Area 23.

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