Marketing Channel Plan

Help Border Community Alliance by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Border Community Alliance
Tubac, AZ, USA
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Border Community Alliance
Tubac, AZ, USA

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Posted August 10th

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Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
What we have in place
  • We currently have staff, which should make it easy for you to get started. We also have website, and the ability to provide any other information you need.
How this will help
This project will save us $1,500 , allowing us to survive the pandemic

To ensure the programming we are investing financially and time in reaches the public.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Border Community Alliance
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Our mission

Bridging the border through education, collaboration and cultural exchange.

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