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Brochure Writing

Help Arnold Center create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Arnold Center
Midland, MI, USA
Arnold Center
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Arnold Center
Midland, MI, USA

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Cause
Employment services
Skills
Writing

Posted August 10th

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Brochure Writing

Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

Seeking to create an overall "capabilities" brochure that familiarizes the reader with the Arnold Center and the various components of the Arnold Center without going too n-depth on each component of the organization. The brochure would be the first piece used for an introductory to prospective clients, alliance partners, prospective participants, etc. Once this piece is created others brochures with specifics on each component can follow.

What we have in place
  • We currently have a new website www.arnoldcenter.org, which should make it easy for you to get started. We also have a new facebook page...www.facebook.com/arnoldcenter.org/, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to invest in more materials and equipment for our participants. In addition, more materials and equipment for manufacturing social enterprise and buy more seed plugs for our hydroponic garden.

For Business Development... specifically for the following audiences:
- Prospective Participants and/or their guardian(s)
- Prospective Businesses that could become customers of services offered by
the Arnold Center
- General Public who are not familiar with the Arnold Center and which it is
about

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Arnold Center
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Causes
Employment services Health & nutrition Human services
Posted by
Tony M
Tony M.

Development & Marketing

Our mission

We empower individuals with disabilities and other barriers to independence through enhanced vocational, social and life skill training and services.

What we do

We serve individuals with disabilities through supporting them to pursue a way of life that is productive, meaningful and most of all fulfilling. We offer paid vocational training, job placement assistance, volunteering opportunities, creative art classes, social enterprises (you really need to check out our hydroponic farm - Arnold Farms) along with provide the necessary supports for individuals to live as independently as possible in their community.

Testimonials

Read the Impact Story
We did not end up working with Jim P. as the project was taken in-house and completed several weeks ago.
Tony M.
Tony M.

Development & Marketing

Brochure Writing Project

(No testimonial has been submitted by JIM)
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