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Maira P.

Visual Brand Guide

Help American Helicopter Museum and Education Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
American Helicopter Museum and Education Center
West Chester, PA, USA
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American Helicopter Museum and Education Center
West Chester, PA, USA

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Posted August 10th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We currently have an existing logo and other materials, which should make it easy for you to get started. We also have ideas about our desired look, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to operate the Museum for the benefit of the public despite significant lost revenue due to the pandemic

We recently got a new website and want to take this opportunity to establish a clean, modern brand identity for the Museum and maintain continuity across all of our communication channels.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

American Helicopter Museum and Education Center
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Our Mission

The American Helicopter Museum & Education Center's mission is to preserve rotary-wing aviation history, educate society on helicopters and their missions, and inspire future generations.

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