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Social Media Audit

Help The Food Project assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
The Food Project
Lincoln, MA, USA
The Food Project
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The Food Project
Lincoln, MA, USA

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Cause
Youth development
Skills
Social media

Posted August 10th

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
What we have in place
  • We currently have established social media accounts, which should make it easy for you to get started. We also have a staff person dedicated to social media, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to engage prospective donors through social media.

One of our 2021 goals is better social media engagement, Our largest donors are older, and we want to reach younger people. Despite a decent number of followers, we have a low like/comment percentage. Also we largely use IG and FB, need LinkedIn and potentially Twitter strategies as well.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

The Food Project
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Causes
Youth development Community & economic development Health & nutrition
Posted by
Kathleen S
Kathleen S.

Director of Development

Our mission

The Food Project's mission is to create a thoughtful and productive community of youth and adults from diverse backgrounds who work together to build a sustainable food system. Our community produces healthy food for residents of the city and suburbs, provides youth leadership opportunities, and inspires and supports others to create change in their own communities.

What we do

At The Food Project, we believe that everyone has the right to fresh, healthy, affordable food. Our goal is to transform the food system into a more just, community-engaged model that supports food security for all while connecting diverse communities to each other and to the land.

Since our founding in 1991, The Food Project has grown into a nationally recognized, non-profit organization that works at the intersection of youth, food, and community. Young people are the driving force of The Food Project and work on our farms and with community members to realize the right to food that nourishes our communities and the planet we share.

Each year, we employ 140 teenagers in this vital work on 70 acres of urban and suburban farmland across eastern Massachusetts where they grow 150,000 pounds of fresh fruits and vegetables and that is distributed through innovative food system initiatives that increase access to fresh, healthy food for all.

We focus this work in the two communities we are most deeply connected to: Boston's Dudley neighborhood and the City of Lynn.

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