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Google Ads Set Up

Help Columbia Riverkeeper make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Columbia Riverkeeper
Hood River, OR, USA
Columbia Riverkeeper
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Columbia Riverkeeper
Hood River, OR, USA

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Cause
Environment
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Digital marketing Search engine marketing

Posted August 5th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Need to set up and verify account
Set up 3-5 evergreen campaigns
Coach on monitoring and complying with 5% click rate

What we have in place
  • We currently have a google ads account, strong messaging and calls to action, which should make it easy for you to get started. We also have a staff person with timely communication support, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to challenge fossil fuel industries and government agencies that are not holding water and air polluters accountable.

It's important to leverage our google ads grant to inform residents in the Pacific Northwest of the work Columbia Riverkeeper is doing protect clean water and public health.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Columbia Riverkeeper
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Cause
Environment
Posted by
Jamie M
Jamie M.

Volunteer manager

Our mission

Columbia Riverkeeper's mission is to protect and restore the water quality of the Columbia River and all life connected to it, from the headwaters to the Pacific Ocean.

What we do

*Protecting Columbia River communities and habitat from new threats, such as fossil fuel export;

*Restoring our right to clean water and healthy fish by stopping illegal pollution, reducing toxic discharges, cleaning up contaminated sites, and working with environmental justice communities to reclaim river use; and

*Caring for the river by providing hands-on opportunities for people to engage with our river, including Adopt-A-River, our Safe Swim Beaches program, river cleanups, and Love Your Columbia month.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Jamie)
(No testimonial has been submitted by Ajay)
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