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Logo Design & Visual Brand Identity

Help Vietnamese American Cancer Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Vietnamese American Cancer Foundation
Fountain Valley, CA, USA
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Vietnamese American Cancer Foundation
Fountain Valley, CA, USA

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Posted August 4th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our new official website: https://www.vacf.org/
What we need your help for:
- Logo design
- Print material template (brochure, leaflet)
- Social media design (Facebook post, Email design template)

What We Have In Place
  • We currently have the current logo, new website and newsletters, which should make it easy for you to get started. We also have a dedicated staff member, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to build awareness about various cancer issues and educate people about health and cancer topics

VACF has just gone through some changes in our communication and marketing activities starting with a new website and new social media channels set up. We need a unified, refreshed logo and visual brand identity to make our organization more relevant and appealing to partners and community members.
Your help will make VACF approach more clients in need and bring good deeds for the general community. We highly appreciate your help!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Vietnamese American Cancer Foundation
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Posted by
Chloe T.

Volunteer Manager & Marketing Lead

Our Mission

The Vietnamese American Cancer Foundation (VACF) is dedicated to preventing cancer, improving patient quality of life, and saving lives through cancer education, research, advocacy, and services in the community.

In 2019, we reached 154,000 community members and served more than 2,100 for navigation and referrals.

What We Do

OUTREACH & EDUCATION:
* Community health fairs
* Educational radio and TV shows
* Community seminars and workshops

SCREENINGS:
* Free clinical breast exams
* Free hepatitis B & C screenings
* Free colorectal cancer screenings

PATIENT NAVIGATION:
* Health insurance concerns
* Legal assistance, transportation, and
other social services
* Local community clinics, physicians & specialists

CARE COORDINATION
* Linkage to various diagnostic and treatment options
* Language interpretation service
* Support group
* Counseling or consultation with a volunteer doctor
* Low-cost/free mammograms and Pap smears
* Free/low cost medication programs

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