This project is in progress
Matched with Farida H
Matched with
Farida H.

Website Copywriting

Help Food Forward improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Food Forward
North Hollywood, CA, USA
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Food Forward
North Hollywood, CA, USA


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Posted August 4th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are in the midst of a website redesign and are looking for someone to help us with website copywriting. We have a sitemap created, along with wireframes for key pages. We are looking to improve our SEO and make sure our website copy is compelling and engaging to inspire supporters.

What We Have In Place
  • We currently have website goals, a sitemap, and audience personas, which should make it easy for you to get started. We also have started working on SEO to identify key words, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to recover and donate 60,730 pounds of fresh fruits and vegetables for people experiencing food insecurity.

Our website is the first way many people learn about Food Forward. It's crucial that we can educate folks on our work and keep them engaged so they become volunteers, donors, or supporters.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Food Forward
Posted by
Laura J.

Outreach & Communications Director

Our Mission

Food Forward fights hunger and prevents food waste by rescuing fresh surplus produce, connecting this abundance with people in need and inspiring others to do the same.

What We Do

We collect fresh fruits and vegetables that would normally go to waste from backyard fruit trees, public orchards, farmers markets, and the downtown Los Angeles Wholesale Produce Market. 100% of the produce we recover is donated to hunger relief agencies across 8 counties in Southern California.

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