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Google Analytics Set Up & Training

Help National Institute for Early Education Research track activity on their website to get a clear sense of how visitors access and learn about their products and services.
National Institute for Early Education Research
New Brunswick, NJ, USA
National Institute for Early Education Research
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National Institute for Early Education Research
New Brunswick, NJ, USA

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Posted August 3rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I wish to use GA to know how our site is performing and what visitors want, but GA has lots of data and I don't know what is and isn't important. We provide early childhood education policy research and analysis to state and federal policymakers, but are they using our site? If they aren't, who is? We rely on a weekly Friday newsletter and Twitter posts to drive traffic, but I don't know how effective this is at bringing in visitors.

What we have in place
  • We currently have Google Analytics, which should make it easy for you to get started. We also have access to GA and our site's back-end, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to further our communications outreach to policymakers through social media advertising, snail mail, video, and other means.

By making policymakers more aware of our policy research and analysis work, we can help them make more informed decisions on early childhood education policy. By policymakers making more informed policy choices, we can support better long-term outcomes for preschool-age children.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

National Institute for Early Education Research
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Cause
Education
Posted by
GG W
GG W.

Volunteer manager

Our mission

Founded in 2002, NIEER improves children’s lives by promoting early learning and healthy development through research informing effective, evidence-based policy.

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