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This project was completed on Aug 24, 2020
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Matched with Chelsea C.
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See the Impact story
Marketing Strategy Consultation
Community Services for Every1
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We have a specific marketing need: please help us improve the effectiveness of our recruitment ads! We want to attract new people to the human services field and capitalize on the fact that our industry is a fairly stable one in this time of uncertainty. We also want to differentiate ourselves from other local agencies. Can you get to know us, review our current ads & make recommendations on content and style improvements and maybe even ad placement to help us attract more candidates?
What we have in place
- We can share our current recruitment ads, our style guide, details about the specific positions we generally need to fill and lots of information on our agency, the area, the need. We have in-house Human Resources and PR staff that can work with you.
How this will help
This project will save us $2,998 , allowing us to to provide more services that are important to lives of people with disabilities.
The quality and consistency of the important services we provide to people rely on having a fully staffed and trained workforce. People are on waiting lists for services due to lack of staffing. Especially during this stressful time with COVID, we need to reach out in new ways to connect with new potential employees.
Project plan
Our mission
We partner with individuals of all abilities to reach their fullest potential, protecting their rights and promoting their independence and inclusion in our community.
What we do
For three decades, our agency has designed person-centered programs that seek to close known service gaps for people with disabilities--with an emphasis on aiding persons diagnosed with developmental disabilities. We consistently take an approach to service planning and delivery that attends to strengths, needs and informed choices of each person.
Testimonials
Chelsea came to our interview call with great ideas for us right off the bat. We were excited to work with her and she helped us develop the plans and materials for us to host our own successful Virtual Job Fair. Thanks Chelsea.
(No testimonial has been submitted by Chelsea)
