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Logo Design & Visual Brand Identity

Help The Farmworker Project LLC elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Farmworker Project LLC
San Rafael, CA, USA
The Farmworker Project LLC
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The Farmworker Project LLC
San Rafael, CA, USA

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Cause
Civil rights
Skills
Graphic design

Posted August 3rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The Farmworker Project is a Non-Profit that gives farmworkers a platform to anonymously share their work experiences anonymously. We are looking to create a new logo as well as branded gear to serve as a source of fundraising. Our usual source of fundraising, in person workshops, has dried up and so we are relying more heavily on direct donations and hopefully, some merchandise.

Find more info about our project at TheFarmworkerProject.org and our instagram @thefarmworkerproject

What we have in place
  • We currently have a target audience, an old logo, a website, an instagram, which should make it easy for you to get started. We also have branding goals, and examples of brands we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to invest in our organization, and also to spend money on the other services that we provide to farmworkers. Also, it is our goal this year to hire on our second full time employee.

The FARMWORKER PROJECT IS COMMITTED TO IMPROVING THE LIVES OF FARMWORKERS THROUGH TECHNOLOGY AND EDUCATION. WE PROVIDE EDUCATIONAL WORKSHOPS AND A SPANISH LANGUAGE, ANONYMOUS JOB REVIEW PLATFORM FOR NORTH AMERICAN MIGRANT AND SEASONAL FARMWORKERS CALLED TRABAJOSDELCAMPO.COM.

The Farmworker Project is run by 4 current and former Latinx Agriculture students at Cal Poly State University San Luis Obispo. We are in the process of building an App with the UC Berkeley BluePrint Program

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Farmworker Project LLC
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Causes
Civil rights Diversity & inclusion Employment services
Posted by
Sean T
Sean T.

Founder/COO

Our mission

WE ARE COMMITTED TO IMPROVING THE LIVES OF FARMWORKERS THROUGH TECHNOLOGY AND EDUCATION.

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