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Matched with Ming M
Matched with
Ming M.

Facebook Ads Set Up

Help Crossroads House promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Crossroads House
Batavia, NY, USA
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Crossroads House
Batavia, NY, USA

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Posted August 3rd

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

This campaign is specifically targeted toward volunteer recruitment.

What We Have In Place
  • I am the volunteer coordinator and have the time to dedicate to this project. I have plenty of budget remaining for 2020 to devote to volunteer recruitment. We have an active Facebook page and have run ads before.
How This Will Help
This project will save us $3,607 , allowing us to devote more administrative time to training and retention of our current volunteers.

Our organization relies VERY heavily on our volunteers for operations. We cannot keep the doors open without them. Recruitment is always a major need, but in our current climate, it is even more desperate. Many of our veteran volunteers that give the most are part of the vulnerable population and many are taking extra precautions at this time. Hopefully this project will help us replace those individuals and also add to the ever needed volunteer pool necessary for our caregiving needs.

Project Plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Crossroads House
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Posted by
Emily C.

Director of Volunteer Services

Our Mission

The Crossroads House mission is to fundamentally change the way people prepare for and participate in the dying process. By offering education before, 24 hour residential care during and grief support after death, all free of charge, we can provide residents and families with a positive and nurturing end of life experience.

What We Do

We care for residents who have a three month or less prognosis. We provide 24/7 residential care without charge and without insurance reimbursement or government aid. The majority or our care (which includes physical, emotional and spiritual) is provided by trained volunteers.