Visual Brand Guide

Help Forgotten Not Gone DBA Trike Life provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Forgotten Not Gone DBA Trike Life
North Las Vegas, NV, USA
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Forgotten Not Gone DBA Trike Life
North Las Vegas, NV, USA

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Posted August 16th

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Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We need Help updating our 2 Brand Guides with someone that understands best practices usage and Can show us How to Improve upon them while combing them together into AI and PDF. Volunteer who can show What are we Missing? Support in displaying all logos unto one AI logo sheet that can be shared with who needs it and on https://www.brandox.com/appsumo
Help with Printing our Red color code which needs to be clearly defined. Each time our red is printed its a different shade of wrong shade of red.

What we have in place
  • We currently have EPS, AI Files of Current branding guide and Logo Sheets, which should make it easy for you to get started. We also have Dropbox links to all files we will send you, and the ability to provide any other information you need.
How this will help
This project will save us $14,134 , allowing us to invest this money into keeping our fleet our recumbent trikes we provide Free of charge to our Veterans up and running.

We are working with alot of Remote Volunteers and with this new updated Brand Guide we can articulate our branding messaging to them correctly. This will also help with printing our Vehicle wraps, Merchandise and social media outreach.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Forgotten Not Gone DBA Trike Life
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Our mission

Forgotten Not Gone is a Las Vegas Based 501(C)(3) Veteran For Purpose Organization "Stomping Out Veteran Suicide!"

What we do

Veteran Peer Support Outdoor Recreation.

We Provide and Maintain a Fleet of Velomobile Recumbent trikes (3 and 4 Wheel Bicycles, some with electric assist) FREE of charge to ride for our local Veterans and their families to #GetOutTheDamnHouse and learn to live life #StigmaFree

Testimonials

Frankie over delivered on helping us reorganize our brand guides. He had a lot of valuable information that helped us solve our ongoing problem of our colors being printed incorrectly. We had redundant information and outdated colors in our previous Brand guide that Frankie did a amazing Job reorganizing. We now have a clear brand guide that addresses everything we need to Display our brand online and printed. We appreciated Frankie's detailed insight behind our brand colors and how to maintain our brand identity better. He understands Design Principles very well and was able to articulate to us solutions to all our concerns.
Peter & Kelley G.
Peter & Kelley G.

Co-Founder, Trike Commando

Visual Brand Guide Project

This has been a wonderful experience working with Forgotten Not Gone! It was a challenging but rewarding project. Its always an amazing feeling to know that I can help an organization improve communication with their audience and provide them with foundational products that will remain with them as they grow.
Frankie R.
Frankie R.

Volunteer

The pixel