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Membership Strategy

Help Gay, Lesbian, Bisexual, Transgender Historical So… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Gay, Lesbian, Bisexual, Transgender Historical Society
San Francisco, CA, USA
Gay, Lesbian, Bisexual, Transgender Historical Society
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Gay, Lesbian, Bisexual, Transgender Historical Society
San Francisco, CA, USA

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Cause
LGBTQ+
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Business development Entrepreneurship Strategy consulting

Posted July 31st

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We are a historical society with an archives and small museum. We run a membership program that has been focused on free admission to the museum and expanded in-person research hours, both benefits that have been impacted by COVID-19 and other factors. We are looking to asses our membership program and get recommendations for member retention and growth in the changing climate. We have new membership cards we intend to roll out, and automated renewal emails, but seek a more strategic plan.
How this will help
This project will save us $5,848 , allowing us to pay experts and creators to provide engaging digital content and showcase more of our holdings online for our members to enjoy.

We are coming to depend on membership more than ever as we no longer have walk-ins at our museum. We want to find ways to re-incentivize membership and create a marketing and retention strategy that will help keep our members engaged and increase the value of their membership. We've been creating new virtual content and want our members to be encouraged to take advantage of digital/virtual benefits.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Gay, Lesbian, Bisexual, Transgender Historical Society
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Causes
LGBTQ+ Arts & culture Education
Posted by
MR
Mikaela R.

Development Coordinator

Our mission

The GLBT Historical Society collects, preserves, exhibits and makes accessible to the public materials and knowledge to support and promote understanding of LGBTQ history, culture and arts in all their diversity.

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