Logo Design

Help NAMI WASHTENAW COUNTY elevate their visual identity with a new or refreshed logo.
Ann Arbor, MI, USA

Posted August 1st

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

We have a new community outreach project that needs a logo that can resonate with individuals who don't immediately identify as having a mental health condition or mental health in general. The project has a new name and tagline now but still needs a vibrant, colorful logo to accompany it.

What We Have In Place
  • We currently have an image with a color palette and logos we like, which should make it easy for you to get started. We also have a summary on the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to continue offering our mental health educational classes and support groups to participants for free.

We're hoping that the logo will be more inclusive to help spark curiosity about the project's mission and inspire initial conversations on mental health and wellness.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Posted by
Maria A.

Project Manager

Our Mission

NAMI Washtenaw County is a 501(c)(3) nonprofit dedicated to improving the lives of those living with a mental health condition and their loved ones through mental health educational programs, support groups and advocacy work.

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