Search Engine Optimization Audit

Help Economic Growth Business Incubator assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Review our site for actionable ways to improve ranking on a web search.

What We Have In Place
  • Two years ago, we updated our website and are active on social media platforms. We are looking for new ways to improve our ranking on a web search.
How This Will Help
This project will save us $5,767 , allowing us to expand our programming to serve more businesses in our area.

Especially during these uncertain times, we want to make sure that small business owners that need our assistance can find us.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Economic Growth Business Incubator
Our Mission

The Economic Growth Business Incubator (EGBI) believes all businesses should be profitable, sustainable, and an asset to our community. With this in mind, our mission is to provide training, coaching, and support services to aspiring and existing small business owners who face barriers such as education, language, and finance to growing a successful business.

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