Flexible Marketing Strategy Support

Help Reading Works with critical marketing strategy needs over the course of 4 weeks, in areas like finding the right marketing channels, brand messaging or audience targeting.
Reading Works
Detroit, MI, USA
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Reading Works
Detroit, MI, USA

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Posted July 29th

Flexible Marketing Strategy Support

Project details

What we need
  • Ongoing marketing strategy support for 10-15 hours over the course of 4 weeks
  • Support may include: defining your marketing goals, determining the right marketing channels, messaging your program, branding, or defining your target audience
  • Note: We devised this project to connect nonprofits and volunteers for more flexible, more immediate impact. We strongly suggest you start with 4 weeks and decide from there if you'd like to continue working.
Additional details

We need marketing help for an upcoming conference.

What we have in place
  • We currently have conference date, theme and goals, which should make it easy for you to get started. We also have a draft agenda, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to cover the costs of the conference and offer more robust content.

Marketing our annual conference will help achieve our goal of providing professional development for all of our service providers and the adult ed community in Detroit.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager provides an outline of current state of marketing strategy at the organization
  • Volunteer Manager provides overview of an ongoing marketing strategy need they have over the next 2-4 weeks
  • Volunteer and Volunteer Manager align on the scope of ongoing support that the Volunteer will provide to address this need
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Step 1: Ongoing Support
  • Volunteer delivers ongoing support according to determined outline
  • Weekly check-ins to ensure support is being offered as agreed upon by both parties
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Step 2: Training & Offboarding
  • Volunteer provides any relevant training to the Volunteer Manager to help them continue work, as necessary, after 4 weeks
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About the org

Reading Works
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Posted by
Danielle B.

Operations Coordinator

Our mission

Reading Works brings together the most effective adult education service providers in the community and helps them strengthen their approaches and deepen partnerships with occupational educators and employers to turn foundational skills training into real workforce opportunities. We foster relationships within the workforce ecosystem between quality programming and public and non-public stakeholders, filling the gaps and fortifying impact that responds to the needs of the labor market.

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