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Marketing Strategy Consultation

Help Fenton History Center brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Fenton History Center
Jamestown, NY, USA
Fenton History Center
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Fenton History Center
Jamestown, NY, USA

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Arts & culture
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Marketing

Posted July 28th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have two years of social media analytics that can be exported, which should make it easy for you to get started. We also have examples of printed marketing materials and press releases, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to continue our expanded outreach to new and more diverse communities, and to collect and preserve the history of those communities.

Our organization right now has a problem with demographics. We primarily serve an older, non-diverse constituency, and have struggled to expand. From a programming perspective, we are starting to create initiatives designed at a more diverse audience, and that will hopefully demonstrate our relevance to a younger audience, but with limited experience marketing to these demographics, I am worried that we will do the programs but not reach our desired audiences or results.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Fenton History Center
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Causes
Arts & culture Diversity & inclusion Education
Posted by
Noah G
Noah G.

Executive Director

Our mission

The purpose and mission of the Fenton History Center - Museum & Research Center is to provide education and cultural opportunities for the residents of Chautauqua County and its visitors through the collection, preservation, and exhibition of artifacts and archival materials pertaining to Jamestown and southern Chautauqua County.

Testimonials

Read the Impact Story
Katherine was a wonderful help on this project, providing responsive feedback and helping me to bridge skill gaps that were holding me back. She was bright, cheerful, and a pleasure to work with. I feel very fortunate that we were matched on this project.
Noah G.
Noah G.

Executive Director

Marketing Strategy Consultation Project

(No testimonial has been submitted by Katherine)
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