This project was completed on Sep 1, 2020
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Matched with Claire L
Matched with
Claire L.

Social Media Audit

Help AeroStar Avion Institute assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
AeroStar Avion Institute
Country Club Hills, IL, USA
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AeroStar Avion Institute
Country Club Hills, IL, USA

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Posted July 22nd

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

We need someone to evaluate our strengths and pinpoint our weaknesses in regard to our social media. We want our message to get across in the best way possible.

What We Have In Place
  • We currently have Instagram, Facebook, and Twitter, which should make it easy for you to get started. We also have a large amount of content, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to increase our resources and create additional content for our students.

AeroStar Avion Institute has come a long way in developing our marketing and communications materials. What has been lacking is a consistent visual brand across all collaterals, especially social media. Since social networks often provide first impressions of our organization, it is important that we get the design/layout correct. Our organization is emerging as a major player in the aviation industry, which means we must look the part.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

AeroStar Avion Institute
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Our Mission

AeroStar's mission is to enhance, promote and support the academic awareness of aviation and aeronautical career path opportunities for students, particularly female, minority, underprivileged and at-risk youth. By providing aviation academic curriculum development, programs, activities and support services for youth Grades K-12, interested in Science, Technology, Engineering & Math, AeroStar has paved the way for the future of our industry. Due to the need to build capacity for a sustainable aviation talent pipeline through strategic partnerships, sponsors, donors and grants, The AeroStar Avion Institute Non Profit was formed.

What We Do

The AeroStar Avion Institute delivers programs that teach skills necessary to not just participate, but LEAD in the next generation of STEM innovation. Students are immersed in inquiry-based learning, engineering design projects, they operate flight simulators, remote controlled helicopters, drones, RC airplanes and VR headsets. They also build model airplanes and rockets to specifications. They study and demonstrate extensive knowledge on flight theory, aviation weather, aircraft radio operation, aircraft cockpit instrumentation and STEM careers. We soar above other programs because we provide years of ongoing support to students interested in pursuing pathways in Aviation/STEM.

Testimonials

Claire was an absolute joy to work with and very understanding of the needs of our organization, as well as the crazy schedule we were dealing with due to Covid. She offered great input and awesome ideas to help with our social media. Hope to work with her again in the future!
Jessica C.

Media and Marketing Manager

Social Media Audit Project

(No testimonial has been submitted by Claire)

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