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This project was completed on Sep 4, 2020
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Matched with Daisy M.
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See the Impact story
Communication Materials Audit
Food Gatherers
Communication Materials Audit
Project details
What we need
- Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
- Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
- Revised materials should adhere to branding, communications and marketing goals
Additional details
I'd like strategic advice on best practices for incorporating DEI principles (Diversity, Equity, and Inclusion) into a specific set of marketing materials.
We are hoping to work with a volunteer who has experience in incorporating DEI into various communications and can give some guidance on best practices for having diverse and representational marketing materials.
What we have in place
- Our organizations recently purchased a set of custom icons to use on our new website (in progress) and other communications materials.
Icons include typical nonprofit subjects like volunteer/donate/find help. Different versions exist of each icon including no color, one color, and full-color, the latter of which includes customizable skin tones.
Our team would like a professional opinion how to best use these icons and which ones are most appropriate and inclusive
How this will help
This project will save us $3,002 , allowing us to provide the equivalent of 9,000 meals to people in need of food assistance.
We plan to apply this strategic advice to other projects as well as, including rebranding and website redesign. This project will allow our organization to set standard practices for representation and DEI in our marketing and communications.
Project plan
Posted by
Lauren G.
Communications Coordinator
Our mission
Food Gatherers exists to alleviate hunger and eliminate its causes in our community by: reducing food waste through the rescue and distribution of perishable and nonperishable food; coordinating with other hunger relief providers; educating the public about hunger; and developing new food resources.
What we do
Food Gatherers is the food bank and food rescue program serving our neighbors in Washtenaw County struggling with hunger. In FY2022 we distributed 7.3 million pounds of food to more than 170 partner organizations and programs serving hungry children, adults, families, seniors, and veterans.
Food Gatherers aims to ensure that all food-insecure people in our community have access to nutritious food. We provide training, support, and food to more than 170 community nonprofit partners who operate food pantries, meal programs, or other services in our community, and we manage our own direct service hunger relief programs. These programs include: Healthy School Pantry Program, delivering monthly fresh produce boxes to children and families at school sites; Summer Food Service Program, providing summer meals to children who are eligible for free or reduced-fee lunch during the regular school year; and the Community Kitchen, serving free hot meals to the public 364 days per year.
Testimonials
Daisy was wonderful to work with and used her knowledge and resources to provide our team with insightful analysis of our communications assets through a DEI lens.
(No testimonial has been submitted by Daisy)
