Search Engine Optimization Audit

Help Sebastian's Action Trust assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Sebastian's Action Trust
Crowthorne RG45 7FN, United Kingdom
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Sebastian's Action Trust
Crowthorne RG45 7FN, United Kingdom

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Posted July 17th

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Just over 6 months ago we produced a new website, which we would now value guidance on as above

What We Have In Place
  • We currently have a Marketing & Communications Officer, which should make it easy for you to get started. We also have a Marketing & Communications Officer, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to support even more (and in even more ways) families of children with life-limiting, or life-threatening conditions - ensuring that lives, however short, are lived to the full

Our website is a vital interface with the 600+ families of seriously-ill children we support currently - as well as an important source of information for our fundraisers in their work raising the money we need to deliver our services (we receive no Government funding). Having a website that is visible and accessible to as many of our stakeholders - and potential stakeholders as possible, is critical to our work in the future. Work that continues to grow - including, as a result of COVID-19

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Sebastian's Action Trust
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Our Mission

We aim to walk alongside families of seriously-ill children from diagnosis, through treatment and beyond. Within a holistic model of care, we provide respite breaks together with emotional, social and practical support that is family focussed yet child centred.

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