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Website Copywriting

Help SHONA improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
SHONA
107-01 Liverpool St, Uganda
SHONA
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SHONA
107-01 Liverpool St, Uganda

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing Writing

Posted July 15th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We have just completed a marketing strategy that we would like to now apply to the website in regards to editing our messaging/copy.
We are primarily looking at just 2 pages that need a total re-haul.

What we have in place
  • We currently have a draft copy of the messaging. We also have the web layout., which should make it easy for you to get started. We also have brand messaging/audience and guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to To invest in developing tools and resources for entrepreneurs that they will have access to through the website. Invest in media to broaden our reach and give more entrepreneurs access to our services

Our strategy is to utilise our website as a resource and a hub for all our work.
We want it to be the go to place for entrepreneurs to find the tools, resources, knowledge and access support services. It is therefore central to our work.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

SHONA
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Cause
Community & economic development
Posted by
Joachim E
Joachim E.

CEO & Co-Founder

Our mission

To Build a Thriving East African Private Sector driven by Good Businesses.

What we do

We are an East African business development services (BDS) company that supports entrepreneurs to build successful Good Businesses in Uganda, Kenya and Tanzania.

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