Social Media Audit

Help Stop Abuse Campaign assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Stop Abuse Campaign
Bronx, NY, USA
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Stop Abuse Campaign
Bronx, NY, USA

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Posted September 23rd

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We need to understand how we can best leverage our social platforms to promote our website and drive engagement with our followers

What we have in place
  • We currently have Google Analytics data, which should make it easy for you to get started. We also have Hootsuite, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to stipend several volunteers for several months, and pay for months of travel expenses related to adopting public policies that protect children.

Improving our social performance will drive more traffic to our website and increase our digital reach.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Stop Abuse Campaign
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Our mission

We prevent childhood trauma and heal those affected by it.

What we do

The Stop Abuse Campaign prevents Adverse Childhood Experiences (Childhood trauma) through public policy and public education.

We choose specific, actionable campaigns that resonate with the public and help protect children from trauma like abuse and neglect. Our well-read blog educates about child abuse, domestic violence, trauma prevention, and recovery. We work with over 300,000 supporters engaging them in our campaigns to prevent abuse.

Fortunately, a lot is known about protecting children from trauma. And preventing trauma is what we do at the Stop Abuse Campaign.

Testimonials

(No testimonial has been submitted by Alex)
They were great! Very friendly & we're appreciative of the help I was able to provide.
Danielle C.
Danielle C.

Volunteer

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