This project is in progress
|
Matched with Meg M
Matched with
Meg M.

Google Analytics Reporting

Help New Directions Youth and Family Services Inc set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Share this project:
Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

Looking to get good page tracking and set up conversion tracking for forms and other goals!

Tristan

What We Have In Place
  • We currently have a google analytics account with tracking, which should make it easy for you to get started. We also have gotomeeting for screen share, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to invest in other marketing

Recruitment is huge for us and we want to better use the website to gain employees and clients.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
Show More

About The Org

New Directions Youth and Family Services Inc
Unfollow
Our Mission

To foster resilient, self-reliant families and permanence for at-risk children in the shortest time possible, by promoting safe, respectful, responsible, and goal-directed behavior.